New in 2014: Register Now. We plan to schedule in Feb 13., Apr 23., Aug 14. & Oct 29.
This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:
· Campaigns in general: what is a campaign, types of newsletters
· What to write about in your newsletter or announcement and how to consider using images Subject line best practices, and when to send your newsletter
· The importance of understanding how connected email and social media are…they have to be done together.
· What types of additional tools might be useful
Kelly Mirabella is the owner and principal at Stellar Media Marketing. She helps her clients with Email Marketing and Social Media marketing.
Registration is $15.