SmartSTART Series 2 - 7, 07/12/21 thru 08/18/21
Fees as low as $65 for all 7 classes
Presented by SCORE C0206
Are you considering starting your own business? What is it that you need to know to be successful? Jump-start your business idea with the SCORE SmartSTART Workshop Series. The Advanced SmartSTART Series requires that the student first complete SmartSTART 1 “Should You Start Your Own Business?" before enrolling in the Advanced Series.
SmartSTART Series #2 - #7 Details
Session #2: Components of an Effective Business Plan (7/12 & 7/14/21)
This Workshop focuses on your business concept and provides step-by-step guidance in how to formulate your Business Plan. This is a two step process. The first step that we discuss is The Business Model Canvas, which is a strategic management and lean start-up template that a business can use when developing new or documenting existing business models. The second step is to discuss how to transfer the information gained via the Business Model Canvas and place it into the "Formal Business Plan", which is the tool you will use to discuss your business with bankers, lenders & investors
Session #3: How to do Market Research (7/19 & 7/21/21)
The Market Research sessions introduce you to marketing research avenues and tools to maximize your business search. The session will begin with instructions that identify the various references available to quantify your industry, your demographics, trends, and business statistics. You will also learn to identify and quantify your competition as well as your customers. This will be followed by computer lab work to learn how to use all the references available.
Session #4: Marketing Your Business & Driving Sales (7/26 & 7/28/21)
The ability to locate, educate, qualify and sell to new customers is a critical skill for many entrepreneurs. The fourth workshop first discusses marketing strategies, including product or service pricing, positioning, the difference between features and benefits, and different marketing techniques. It then covers the basics of how to build a solid foundation for sales success using multiple methods and sales models including direct sales, telephone sales and online sales. The instructor will show you how to shorten your sales cycle and motivate prospects to action as well as hire and manage top sales performers. At the end of this session, you will know how to: test your marketing message, choose the right sales channel, outline and implement your marketing strategy, and create a sales machine that is consistent and effective.
Session #5: Basic Financial and Accounting Principles (8/2 & 8/4/21)
This workshop will discuss financial flow and how it operates within a business. Terminology will be defined as well as explanations pertaining to the various business reports. Then a basic financial worksheet will be completed using a case study as an example, with exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.
Session #6: Funding (8/9 & 8/11/21)
This workshop offers information on how to finance your small business. In this session, discussions include the funding from Conventional and Non-Conventional sources. Items discussed will include the six C's of credit, interpreting ratio analysis and review of financial statements. The instructor will give an inside view of how a banker, investor or other lenders assess the merits of the Business Model Canvas and/or the Business plan paying particular attention to the financial section.
Session #7: Business Plan Roundtable (8/16 & 8/18/21)
During this final workshop, clients will have the opportunity to present their proposed business concept(s) and their Business Plan (or Business Model Canvas) not only to their peers but also to a small group of SCORE members. Discussions will be held to suggest possible improvements to their plan and/or offer different concepts that could be helpful. To end the session, a period of open discussion is made available to all clients to answer any further business questions.
TUITION / FEES
The registration fee for the Advanced Series #2 thru #7 is $120. If you have an additional guest that will be involved in the same business, their fee will be $60. SmartSTART 1 - "Should You Start Your Own Business?" is a prerequisite for everyone and costs $10 each. This must be taken before Sessions 2 through 7.
If you (1) complete all SmartSTART sessions and (2) have completed 3 free mentoring sessions with your SCORE mentor and (3) have completed a rough draft of your business plan, then you will receive a $65 refund of your registration fee. Thus, if you complete all the prerequisites, your total cost for all 7 classes in the Series and 3 hours of mentoring, will be $65. If you have a guest and they complete the same prerequisites, they will receive a $35 refund making their final cost $35.
Because of the Covid-19 restrictions, all 6 classes will be conducted via Webinars. The SmartSTART Advanced Series is one class per week – 2 sessions per class on Monday and Wednesday from 6:30 until 8:00 PM, except when otherwise specified
You will need a computer available for your use and a WiFi system capable of streaming video. You will also need to have a microphone and a video camera which may be seperate pieces of equipment or part of your computer. Our SmartSTART Series are now "paperless" and you will be emailed an electronic copy of the files needed for each of the sessions. Please make sure you do not block any emails coming to you from SCORE.