Businesses are always looking for ways to market their products and services – each will face different challenges and some will have a budget or no budget at all.

Here’s the good news – there’s a lot of information out there that will help you learn more about various marketing tactics that are critical to developing a powerful marketing strategy.  And, thanks to technology and innovation, there are a lot of free tools out there that will help you spread the word about your business.

Watch this video to learn how you can jumpstart your marketing:


Here are just a few tips to get you started:

  • Know your customers:  When it comes to marketing, there is no one size fits all. You need to have a deep understanding of who your customers are in order to target them with the appropriate marketing messages.
  • Help your customers find your business. Put your consumer hat on – where do you go to find out more information about local businesses? Take the time to learn more about SEO. Learning more about how to optimize your website for search engines is critical to increasing awareness.  If you have a budget, you should also look in to paid search and display ads. A small investment could yield big returns.
  • Start the conversation and share your knowledge. There are so many ways you can share your expertise and have an ongoing conversation with your customers, from social media networks to email marketing to a company blog and local events. All of these tactics will help you create a community of fans around your business.
  • Be you. Be unique. You should always be looking for ways to show your customers what makes you unique and how you provide value. This message should be communicated across your advertising, social media and public relations activities.

The world is changing and there are so many tools you can use to market your business that didn’t exist just a few short years ago.

Learn as much as you can and take advantage of all the innovative ways you can attract new customers to your business.

Remember, when you’re marketing your business you take on some risks. Professional liability insurance can protect your business from claims of copyright infringement, slander, and libel that occur during marketing. Even if you haven’t made a mistake, the cost of a defending against a lawsuit can be expensive.  So make sure your liability insurance provides adequate coverage.