Attend our SmartSTART Workshop Series
Are you considering starting your own business? What is it that you need to know to be successful? Jump-start your business idea with the SCORE SmartSTART Workshop Series with fees as low as $50 for 7 classes! Learn more about the series below.
1 - Startup Basics
Should you start your own business? Or perhaps you are already in business and just want a refresher?
By taking the Startup Basics class, you will learn about the advantages and disadvantages of owning your own business and then focus on exploring your business idea and identify the key factors that will influence your startup success. This class provides an introduction to the skills and tools you’ll need to start and run a successful business. The most important goal of this class is to give you enough information so that you will know - - what you don't know. Then you can make plans to learn what you need to be successful. SCORE can help in that we provide an Advanced Series of SmartSTART classes (6 in total) to further hone your business expertise.
Tuition & Fees
Get the most for your money!
Registration fee for Basic class #1 is $10.
- Your fee for SmartSTART 1 will be applied to the tuition for the Advanced Series of classes should you choose to enroll.
Registration fee for the Advanced Series #2 thru #7 is $120.
- For additional guests that will be involved in the same business, their fee will be $60.
- You will receive a $10 credit to your $120 fee if you have completed SmartSTART 1 - Start-Up Basics.
- In addition, if you (1) complete all SmartSTART sessions and (2) have completed 3 mentoring sessions with your SCORE mentor, and (3) have completed a rough draft of your business plan, then you will receive a $60 refund of your registration fee.
- Thus, if you complete all the prerequisites, your total cost for all 6 sessions in the Series and 3 hours of mentoring, will be $50.
- If you have a guest and they complete the same prerequisites, they will receive a $30 refund making their final cost $30.
2 - Business Plans
This workshop focuses on your business concept and provides step-by-step guidance on how to formulate your Business Plan. This is a two-step process. The first step that we discuss is The Business Model Canvas, which is a strategic management and lean start-up template that a business can use when developing new or documenting existing business models. The second step is to discuss how to transfer the information gained via the Business Model Canvas and place it into the "Formal Business Plan", which is the tool you will use to discuss your business with bankers, lenders & investors.
3 - Market Research
The Market Research sessions introduce you to marketing research avenues and tools to maximize your business search. The session will begin with instructions that identify the various references available to quantify your industry, your demographics, trends, and business statistics. This will be followed by computer lab work to learn how to use all the references available.
4 - Marketing Your Business & Driving Sales
The ability to locate, educate, qualify and sell to new customers is a critical skill for many entrepreneurs. The fourth workshop first discusses marketing strategies, including product or service pricing, positioning, the difference between features and benefits, and different marketing techniques. It then covers the basics of how to build a solid foundation for sales success using multiple methods and sales models including direct sales, telephone sales and online sales. The instructor will show you how to shorten your sales cycle and motivate prospects to action as well as hire and manage top sales performers. At the end of this session, you will know how to: test your marketing message, choose the right sales channel, outline and implement your marketing strategy, and create a sales machine that is consistent and effective.
5 - Basic Financial & Accounting Principles for Business Owner
This workshop will discuss financial flow and how it operates within a business. Terminology will be defined as well as explanations pertaining to the various business reports. Then a basic financial worksheet will be completed using a case study as an example, with exercises to help you better understand financial concepts. This session reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.
6 - Funding
This workshop offers information on how to finance your small business. In this session, discussions include funding from Conventional and Non-Conventional sources. Items discussed will include the six C's of credit, interpreting ratio analysis, and review of financial statements. The instructor will give an inside view of how a banker, investor, or other lenders assess the merits of the Business Model Canvas and/or the Business plan paying particular attention to the financial section.
7 - Business Roundtable
During this final workshop, clients will have the opportunity to present their proposed business concept(s) and their Business Plan (or Business Model Canvas) not only to their peers but also to a small group of SCORE members. Discussions will be held to suggest possible improvements to their plan and/or offer different concepts that could be helpful. To end the session, a period of open discussion is made available to all clients to answer any further business questions.
Don't miss this important information!
Because of the Covid-19 restrictions, all 6 classes will be conducted via Webinars. The SmartSTART Advanced Series is one class per week – 2 sessions per class on Monday and Wednesday from 6:30 until 8:00 PM, except when otherwise specified
You will need a computer available for your use and a WiFi system capable of streaming video. You will also need to have a microphone and a video camera, preferably attached to your computer. Our SmartSTART Series are now "paperless" and you will be emailed an electronic copy of the files needed for each of the sessions. Please make sure you do not block any emails coming to you from SCORE.